Unlocking the Power of Private Label Wines for Your Business

Why Private Label Wines Work

1. Retailers: Create Loyalty and Stand Out on the Shelf

Private labels allow retailers to offer something unique that customers can't find elsewhere. This builds brand loyalty and increases return visits. Whether it’s a house Chardonnay or a bold Napa Cabernet, your wine becomes part of your brand identity—and often carries higher margins than national labels.

2. Distributors: Offer Clients Something They Can’t Get Anywhere Else

Distributors love private labels because they provide exclusive options for clients. It creates a sense of scarcity and adds value to any wine portfolio. Distributors can work directly with wineries like Privatus Wine to ensure quality, volume, and consistency—all under a brand they control.

3. Restaurants: Tell Your Story Through the Glass

For restaurants, private label wines turn a wine list into a storytelling tool. A chef-driven Pinot Noir or a “house blend” Cabernet curated to complement the menu makes the dining experience more memorable. It also elevates your brand while increasing wine program profitability.

The Advantages of Going Private Label

• Exclusivity – Nobody else carries your label. That means no price comparisons.

• Control – You choose the style, price, and packaging that aligns with your brand.

• Margins – Often, private label wines yield higher profit margins than commercial brands.

• Brand Equity – A strong label reinforces your business’s identity and values.

• Flexibility – We work with you to determine the right varietals, regions, and quantities based on your needs.

How Privatus Wine Can Help

At Privatus Wine, we collaborate closely with our clients—from design to production—to create wines that are memorable, delicious, and aligned with your goals. Whether you're looking for a barrel of Napa Valley Cabernet or a crisp, food-friendly Sauvignon Blanc, we source from top vineyards and work with experienced winemakers to deliver consistent quality every time.

With backgrounds in culinary arts, hospitality, and retail, we understand the demands of each client segment—and we bring a hands-on, thoughtful approach to every project.

Ready to Build Your Own Label? Let’s talk. Whether you’re an independent restaurant, a boutique distributor, or a regional retailer, we’d love to help you bring your wine vision to life.

Contact us at info@privatuswine.com or explore more at www.privatuswine.com.